A Retailer’s Guide to Endless Marketing

With the holiday season in full swing, and the new year quickly approaching, there has never been a better time to deep dive into digital marketing. There are hundreds (and counting!) of pet specialty retailers already using Endless Marketing powered by Promoboxx to engage their customers online. This is a fully comprehensive guide to Endless Marketing powered by Promoboxx that will take you from how to sign up, to all of the features that Promoboxx has to offer. Let’s get started with Endless Marketing!

First Things First…

Are you signed up for Endless Marketing?

If you’re not already using Endless Marketing, get started today! Endless Marketing is a channel on Promoboxx that gives you access to creative, professionally made pet content to share with your customers on social media. With Promoboxx, you can post this content directly to your social media accounts, in just a few clicks. It is easy to use, and free.

We have tons of holiday season content waiting for you! Learn more and sign up here.

Is your Facebook page connected?

To make the most out of your Endless Marketing experience, you’ll need to connect your business’ Facebook page to your Promoboxx account. This is easy to do, and only takes a few minutes! If your business has a Twitter account, you should also connect that.

Click here for instructions on how to connect your accounts.

Do you know how to share content?

Sharing content on Promoboxx only takes a few simple steps: 

  1. Select from pre-made content.
  2. Customize your message or use our suggestion.
  3. Publish, schedule, or automate your post.

Want to see content sharing in action? Watch our demo.
To get more information on how to share content, click here.

To Be or Not to Be?

Automation

Automation is a great way for busy pet retailers to save time on digital marketing, so that they can focus on other aspects of their business. When you select automation for a specific channel, you are allowing that channel to schedule posts to your Facebook page on your behalf. You can always view, delete, or reschedule automated posts ahead of time in your Promoboxx calendar. Automation for any channel is 100% optional and up to you!

The content that is automated on Endless Marketing’s channel is content that is relevant for all pet retailers. The following are examples of surprise and delight content automated for Endless Marketing:

  • National holidays
  • Pet holidays
  • Pet safety tips
  • Trending pet hashtags
  • Pet fun facts
  • Shop local
  • & more!

The posts and captions that are automated are neutral and relevant to all pet retailers. There is tons of content on Endless Marketing, and a lot of it is not automated. If you do use automation, it’s always a good idea to check out the rest of the content and schedule some additional posts!

Automation is only available for Facebook. For instructions on how to turn automation on for Endless Marketing, click here.

Endless Marketing Content

Types of Content

The content in Endless Marketing is surprise and delight content that will engage your customers. Whether it’s a photo contest to win a bag of treats, a cute pet photo telling your customers to shop at your store, tips and tricks, or fun facts about pets, these posts will help build a relationship with your customers on social media. Each month we add both new campaigns, and update evergreen content in the Endless Marketing channel.

The following are examples of types of content on Endless Marketing:

  • National holidays
  • Pet holidays
  • Seasons
  • Contests & giveaways
  • Savings & sales
  • Shop!
  • Grooming services
  • Small animals, big hearts
  • Tips & advice
  • Shop Local
  • Home Delivery
  • & so much more!

Promoboxx is a proactive platform that guides you towards engagement. You will be notified when new campaigns are available, and reminded when there is new content in a campaign via email communications (don’t worry – we only send emails when necessary!).

Promoboxx Features

Calendar

Promoboxx has a built-in calendar tool that helps when planning your social media strategy. This calendar automatically adds posts that you schedule. When you log in and go to your dashboard, click the Schedule tab on the left-hand menu. Your calendar will pop up, and you will be able to view all of the posts that you have scheduled for the month!

To learn more about scheduling content, click here.

Reporting

Promoboxx reporting allows you to easily track your campaigns, and will help you make conscious decisions about what types of content resonates best with your audience, and when to share content.

When you log into your Promoboxx dashboard, click the Reporting tab on the left-hand menu. You will be able to see breakdowns by channel (Facebook, Twitter, Email), and you can also see a breakdown by each specific campaign, or post.

To learn more about reporting, click here.

Mobile App

Instagram does not allow third-parties to post on behalf of other accounts, so to post to your Instagram from Endless Marketing, you will need the Promoboxx Mobile App. The app looks just as it does on your web browser, and is just as easy to use!

To learn more and download the Promoboxx Mobile App, click here.

Downloadables

When you log into your Promoboxx dashboard, click on the Downloadables tab in the left-hand menu. Here, you will find creative assets that you can download and print for in-store promotions, initiatives, or marketing, along with images that you can download for your email campaigns. You will find downloadable assets in multiple sizes including:

  • Tabloid
  • Letter
  • Half Letter
  • 600 pixels wide for email

Some of the assets have text, and some are stock photos that you can customize to create your own assets.

Brands on Promoboxx

While the Endless Marketing channel provides you with surprise and delight content, there are also brands on Promoboxx that provide branded content. Sharing content from both Endless Marketing and different brands is a great way to ensure that your social channels are balanced and engaging for your customers. 

Brands that are currently on Promoboxx:

  • Petcurean
  • Tuffy’s (NutriSource, Pure Vita, Natural Planet)
  • Blue Buffalo
  • Champion (Orijen, Acana)
  • Petmate
  • W.F. Young
  • Vital Essentials
  • Open Farm
  • Hill’s Pet
  • Natural Balance

To request access to a brand’s channel, please email support@promoboxx.com.

Local Ads

Are you already investing in paid ads or are you unfamiliar with ads and looking for an introduction?

Local ads allow you to extend your reach to access a targeted audience that otherwise might not know about your business. This is a great way to grow your business, and Promoboxx makes it extremely easy to set up and monitor! When you add funds to a specific post or campaign, you’ll see metrics and reporting right in your Promoboxx dashboard. Promoboxx will help choose your targeted demographic, and will optimize your ads. Start promoting your business with local ads through Promoboxx today!

To learn more about local ads through Promoboxx, click here.
To get started with local ads, contact support at support@promoboxx.com.

Helpful Resources

Beyond the Aisle Blog

There are many Endless Aisles Blog posts that will help you understand the platform, and enhance your experience with Endless Marketing. Check out some of our favorites below!

Digital Marketing… It’s Not So Ruff After All!
The Promoboxx Journey
Inside Look at the Promoboxx Support Team
How to Boost Your Business’ Facebook Engagement
The Importance of Engaging with Your Instagram Followers

Promoboxx Academy for Retailers

On Promoboxx Academy for Retailers, you can find articles, videos tutorials, how-to’s, FAQs, and more on everything Promoboxx. These resources are organized by Mobile App, and Retailer Dashboard, and they deep dive into all of Promoboxx’s features and any questions you might have.

Promoboxx Support

Talkpromoboxx.com is a site where you can quickly and easily schedule a 15 minute call with a Promoboxx expert. Just pick a date and time, and they will give you a call!

If you prefer to speak immediately with the support team, you can call them at 800-380-7502 Ext. 1, Monday through Friday 9 am to 5 pm EST. You can also email them at support@promoboxx.com.


By Kelly Thomas