ArchiveMarch 2019

How To Use Testimonials In Your Marketing Efforts

In this technology-driven day and age, we are constantly exposed to marketing. Though digital and print advertising is everywhere, recommendations have the most powerful influence over our buying behavior. They are relatable, honest, and build trust in a brand. According to Neilsen, 92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone...

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