Technology is becoming increasingly more important to small businesses every year. Today’s consumers are extremely dependent on online search results and reviews to make shopping decisions. In fact, anyone who tries to search for a small business will find that Google and Yelp reviews often rank first in the search result lineup. Most small business owners know that online reviews can...
In an Amazon dominated world, it is difficult for small businesses to find ways to compete when it comes to shipping costs. The corporations offer products at an incredibly low cost, which leaves independent retailers across the country wondering if they should match that price. However, the reality is that most retailers simply can’t be Amazon. Constantly using your own dollars to eat shipping...
No matter how you use Endless Aisles, it’s possible a product in your online catalog becomes discontinued or out of stock. If changes to a product occur, it’s vital to notify your customers – both those who have those products on Auto-Ship and those who have previously purchased those items. Often retailers are preoccupied by their store’s everyday activities and forget to...
Many retailers are very particular when it comes to the layout of their physical store. Every day they take time to stock the merchandise, clean the aisles, and organize the shelves before they even answer the phone or open their doors. They know that promoting their store serves no purpose if they don’t take the steps to maintain it. The same is true when it comes to your new e...
Now that your site is live and running, it’s time to maximize your sales and convert your customers. You’ve probably already thought about website navigability and optimization. Your customers should have no problem finding the item that they like and putting it in their cart. Does that guarantee a sale? Not always. According to The Baymard Institute, the average documented...
Picture this: You’ve started to collect e-mails on your site and have built up a good amount of volume. You want to send out a promotional newsletter, but don’t know how to start communicating with all those customer contacts. You should consider creating an email Welcome Series. Most retailers set up a triggered Welcome Series for when a customer signs up for an e-mail list...
As a small business with an e-commerce site, one of the most important things you can do to get noticed is to advertise locally. Whether you’re the only pet shop in the city or town, it is important that you do everything in your control to attract the most desirable customers- your neighbors. To do this, you must make sure that you optimize your site so that it is relevant to your audience. Here...
Many retailers wonder what happens when a user with intent to buy browses their site and leaves. Do you lose that potential customer forever? The answer is: not if you have an email marketing strategy. Normally, if a user visits your site and bounces without leaving their email, the only way to get them back to your site is to pay to market to them again (through channels like Criteo, Facebook...
Many of you have heard e-commerce terms like “conversion rate”, “landing page” and “cart abandonment”. Yet, there’s a lot of jargon out there that isn’t as self-explanatory. For your benefit, we have defined a few basic terms that will come up as you begin to run your online store. Conversion Rate: This is the percentage of visitors to your site who end up purchasing...
Many of you have experienced some type of subscription business before; whether it was a subscription to your favorite magazine, your internet service provider, or more recently your meal kit delivery like HelloFresh or Blue Apron. Many of you probably don’t even think about the fact that you’re on a subscription and are just happy to get what you want, when you want. Subscription is great for...
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