Many retailers are very particular when it comes to the layout of their physical store. Every day they take time to stock the merchandise, clean the aisles, and organize the shelves before they even answer the phone or open their doors. They know that promoting their store serves no purpose if they don’t take the steps to maintain it. The same is true when it comes to your new e...
Now that your site is live and running, it’s time to maximize your sales and convert your customers. You’ve probably already thought about website navigability and optimization. Your customers should have no problem finding the item that they like and putting it in their cart. Does that guarantee a sale? Not always. According to The Baymard Institute, the average documented...
Picture this: You’ve started to collect e-mails on your site and have built up a good amount of volume. You want to send out a promotional newsletter, but don’t know how to start communicating with all those customer contacts. You should consider creating an email Welcome Series. Most retailers set up a triggered Welcome Series for when a customer signs up for an e-mail list...
As a small business with an e-commerce site, one of the most important things you can do to get noticed is to advertise locally. Whether you’re the only pet shop in the city or town, it is important that you do everything in your control to attract the most desirable customers- your neighbors. To do this, you must make sure that you optimize your site so that it is relevant to your audience. Here...
Many retailers wonder what happens when a user with intent to buy browses their site and leaves. Do you lose that potential customer forever? The answer is: not if you have an email marketing strategy. Normally, if a user visits your site and bounces without leaving their email, the only way to get them back to your site is to pay to market to them again (through channels like Criteo, Facebook...
Pet Store Websites is our go-to resource for setting up an optimized e-commerce site. Many of you like the idea of e-commerce capabilities but don’t know where to start when it comes to website development. To answer all your questions, we sat down with Keegan, Pet Store Websites CEO, and got his inside scoop. Endless Aisles: What is the first thing you tell retailers when they come to...
Many of you have heard e-commerce terms like “conversion rate”, “landing page” and “cart abandonment”. Yet, there’s a lot of jargon out there that isn’t as self-explanatory. For your benefit, we have defined a few basic terms that will come up as you begin to run your online store. Conversion Rate: This is the percentage of visitors to your site who end up purchasing...
Regardless of your familiarity with ordering online, we wanted to make your experience as seamless and easy as possible by sharing some helpful tips. Today, when your customer asks for something you don’t have in stock, the standard answer is “I don’t have it here now—but I can order it for you to pick up next week”. There are a few problems with this situation: Your customer doesn’t get the...
We’re very excited about the launch of Endless Aisles at SuperZoo last month. We already have 100’s of retailers interested in using the platform, and are well underway in getting many up and running this month. We wanted to share a bit more on why we think Endless Aisles is important for all independent pet retailers, independent pet brands, and why we decided to build Endless Aisles as a...