CategoryMarketing

Promoting Your Online Store Offline

There’s a common misconception among small business retailers that traffic will come to an e-commerce site automatically after it goes live. Yet, the truth is that acquiring online customers is not a waiting game. It requires you to be proactive both on and offline. Fortunately, advertising your new website doesn’t have to be complicated. You can easily incorporate it into your...

How to Build a Great Email Welcome Series

  Picture this: You’ve started to collect e-mails on your site and have built up a good amount of volume. You want to send out a promotional newsletter, but don’t know how to start communicating with all those customer contacts. You should consider creating an email Welcome Series.  Most retailers set up a triggered Welcome Series for when a customer signs up for an e-mail list. It’s a way...

Building a Social Media Presence

For years, quality inventory and a friendly attitude were all your store needed to get noticed. Today, online engagement is increasingly ranked alongside in-store customer service when it comes to promoting your business.  Many shoppers turn to social media profiles to determine if a store is trustworthy before they even come in. If you don’t have an active profile, they may think a lack of...

An Introduction To Local SEO

As a small business with an e-commerce site, one of the most important things you can do to get noticed is to advertise locally. Whether you’re the only pet shop in the city or town, it is important that you do everything in your control to attract the most desirable customers- your neighbors. To do this, you must make sure that you optimize your site so that it is relevant to your audience. Here...

An Introduction to Email Re-Marketing

Many retailers wonder what happens when a user with intent to buy browses their site and leaves. Do you lose that potential customer forever? The answer is: not if you have an email marketing strategy. Normally, if a user visits your site and bounces without leaving their email, the only way to get them back to your site is to pay to market to them again (through channels like Criteo, Facebook...

Auto-Ship: What It Is & Why You Should Care

Auto-Ship is great for you and your customers

Many of you have experienced some type of subscription business before; whether it was a subscription to your favorite magazine, your internet service provider, or more recently your meal kit delivery like HelloFresh or Blue Apron. Many of you probably don’t even think about the fact that you’re on a subscription and are just happy to get what you want, when you want. Subscription is great for...

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