CategoryE-Commerce Tools

5 Reasons Why Every Ecommerce Retailer Needs a Blog

As you start your e-commerce journey, it can be hard to know what first steps to take to optimize your website. Many people know to design their site in a logical way, with clear logos, description, images, and navigation. However, after these necessary tasks are finished, a blog is often overlooked. It is seen as a nice-to-have online feature instead of a must. According to Hubspot, marketers...

7 Keys to Success in Ecommerce

Creating an ecommerce site is a great opportunity for retailers to build a business that can serve even their busiest customers. Endless Aisles’ plugin for Shopify means 1,000’s of products can be available at your customer’s fingertips, any time or day of the week. However, many people expect that simply having this resource will allow their business to grow and run on autopilot- this is...

How to Create a Unique Ecommerce Experience

Many of Endless Aisles’ retailers begin launching their e-commerce business when they first receive our plugin. Typically, they have heard that e-commerce sales are on the rise and they are excited to watch their business grow with the industry in upcoming years. However, simply receiving our catalog of products does not guarantee a sale. The truth is that many of the brands you publish have been...

The Importance of Reviews and How to Encourage Them

Technology is becoming increasingly more important to small businesses every year. Today’s consumers are extremely dependent on online search results and reviews to make shopping decisions. In fact, anyone who tries to search for a small business will find that Google and Yelp reviews often rank first in the search result lineup. Most small business owners know that online reviews can truly...

Why Shipping and Profitability Are Not Mutually Exclusive

In an Amazon dominated world, it is difficult for small businesses to find ways to compete when it comes to shipping costs. The corporations offer products at an incredibly low cost, which leaves independent retailers across the country wondering if they should match that price. However, the reality is that most retailers simply can’t be Amazon. Constantly using your own dollars to eat shipping...

How To Handle Out Of Stock And Discontinued Products

No matter how you use Endless Aisles, it’s possible a product in your online catalog becomes discontinued or out of stock. If changes to a product occur, it’s vital to notify your customers – both those who have those products on Auto-Ship and those who have previously purchased those items. Often retailers are preoccupied by their store’s everyday activities and forget to...

10 Essential Design Features For Your Ecommerce Site

Many retailers are very particular when it comes to the layout of their physical store. Every day they take time to stock the merchandise, clean the aisles, and organize the shelves before they even answer the phone or open their doors. They know that promoting their store serves no purpose if they don’t take the steps to maintain it. The same is true when it comes to your new e-commerce...

Creating Great Cart Abandonment Emails

  Now that your site is live and running, it’s time to maximize your sales and convert your customers. You’ve probably already thought about website navigability and optimization. Your customers should have no problem finding the item that they like and putting it in their cart. Does that guarantee a sale? Not always. According to The Baymard Institute, the average documented...

How to Build a Great Email Welcome Series

  Picture this: You’ve started to collect e-mails on your site and have built up a good amount of volume. You want to send out a promotional newsletter, but don’t know how to start communicating with all those customer contacts. You should consider creating an email Welcome Series.  Most retailers set up a triggered Welcome Series for when a customer signs up for an e-mail list. It’s a way...

An Introduction To Local SEO

As a small business with an e-commerce site, one of the most important things you can do to get noticed is to advertise locally. Whether you’re the only pet shop in the city or town, it is important that you do everything in your control to attract the most desirable customers- your neighbors. To do this, you must make sure that you optimize your site so that it is relevant to your audience. Here...

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