CategoryE-Commerce Tools

Creating Great Cart Abandonment Emails

  Now that your site is live and running, it’s time to maximize your sales and convert your customers. You’ve probably already thought about website navigability and optimization. Your customers should have no problem finding the item that they like and putting it in their cart. Does that guarantee a sale? Not always. According to The Baymard Institute, the average documented...

How to Build a Great Email Welcome Series

  Picture this: You’ve started to collect e-mails on your site and have built up a good amount of volume. You want to send out a promotional newsletter, but don’t know how to start communicating with all those customer contacts. You should consider creating an email Welcome Series.  Most retailers set up a triggered Welcome Series for when a customer signs up for an e-mail list...

An Introduction To Local SEO

As a small business with an e-commerce site, one of the most important things you can do to get noticed is to advertise locally. Whether you’re the only pet shop in the city or town, it is important that you do everything in your control to attract the most desirable customers- your neighbors. To do this, you must make sure that you optimize your site so that it is relevant to your audience. Here...

An Introduction to Email Re-Marketing

Many retailers wonder what happens when a user with intent to buy browses their site and leaves. Do you lose that potential customer forever? The answer is: not if you have an email marketing strategy. Normally, if a user visits your site and bounces without leaving their email, the only way to get them back to your site is to pay to market to them again (through channels like Criteo, Facebook...

Helpful E-commerce Terms to Know for Your Online Store

Many of you have heard e-commerce terms like “conversion rate”, “landing page” and “cart abandonment”. Yet, there’s a lot of jargon out there that isn’t as self-explanatory.   For your benefit, we have defined a few basic terms that will come up as you begin to run your online store.   Conversion Rate: This is the percentage of visitors to your site who end up purchasing...

Auto-Ship: What It Is & Why You Should Care

Auto-Ship is great for you and your customers

Many of you have experienced some type of subscription business before; whether it was a subscription to your favorite magazine, your internet service provider, or more recently your meal kit delivery like HelloFresh or Blue Apron. Many of you probably don’t even think about the fact that you’re on a subscription and are just happy to get what you want, when you want. Subscription is great for...