CategoryMarketing

How to Create a Unique Online Store

Many of Endless Aisles’ retailers begin launching their e-commerce business when they first receive our plugin. Typically, they have heard that e-commerce sales are on the rise and they are excited to watch their business grow with the industry in upcoming years. However, simply receiving our catalog of products does not guarantee a sale. The truth is that many of the brands you publish have been...

Endless Aisles Special Ordering Kiosk Mode is Here!

The Endless Aisles Special Ordering Kiosk Mode is Here! The new Kiosk Mode mode allows you to log into the Special Ordering Portal and display its catalog publicly for your customers to use in-store. The account can be created through the “Team Settings” tab in your portal and will create an experience where a customer may browse your Endless Aisles catalog and place orders in-store...

The Retailer’s Guide to Facebook Advertising

          With almost 2 billion users worldwide, Facebook is the largest social media site out there. Such a big platform gives you an enormous opportunity to reach your potential customers, as it is very likely that they have a profile. However, reaching your audience on Facebook doesn’t just require frequent posts to your fans. The great thing about the platform...

The Importance of Reviews and How to Encourage Them

Technology is becoming increasingly more important to small businesses every year. Today’s consumers are extremely dependent on online search results and reviews to make shopping decisions. In fact, anyone who tries to search for a small business will find that Google and Yelp reviews often rank first in the search result lineup. Most small business owners know that online reviews can truly...

5 Tips To Help You Prepare For Cyber Monday

Thanksgiving is almost here, which means Cyber Monday is approaching. Cyber Monday is a term used to describe the Monday after Thanksgiving; a day retailers designed to persuade customers to shop online. This shopping holiday is extremely successful and with 84% of online stores participating, total sales have increased by 100 million each year since 2005. Based on these facts, it is very...

Creating Great Cart Abandonment Emails

  Now that your site is live and running, it’s time to maximize your sales and convert your customers. You’ve probably already thought about website navigability and optimization. Your customers should have no problem finding the item that they like and putting it in their cart. Does that guarantee a sale? Not always. According to The Baymard Institute, the average documented...

Promoting Your Online Store Offline

There’s a common misconception among small business retailers that traffic will come to an e-commerce site automatically after it goes live. Yet, the truth is that acquiring online customers is not a waiting game. It requires you to be proactive both on and offline. Fortunately, advertising your new website doesn’t have to be complicated. You can easily incorporate it into your...

How to Build a Great Email Welcome Series

  Picture this: You’ve started to collect e-mails on your site and have built up a good amount of volume. You want to send out a promotional newsletter, but don’t know how to start communicating with all those customer contacts. You should consider creating an email Welcome Series.  Most retailers set up a triggered Welcome Series for when a customer signs up for an e-mail list. It’s a way...

Building a Social Media Presence

For years, quality inventory and a friendly attitude were all your store needed to get noticed. Today, online engagement is increasingly ranked alongside in-store customer service when it comes to promoting your business.  Many shoppers turn to social media profiles to determine if a store is trustworthy before they even come in. If you don’t have an active profile, they may think a lack of...

An Introduction To Local SEO

As a small business with an e-commerce site, one of the most important things you can do to get noticed is to advertise locally. Whether you’re the only pet shop in the city or town, it is important that you do everything in your control to attract the most desirable customers- your neighbors. To do this, you must make sure that you optimize your site so that it is relevant to your audience. Here...

Your sidebar area is currently empty. Hurry up and add some widgets.