CategoryMarketing

7 Keys to Success in Ecommerce

Creating an ecommerce site is a great opportunity for retailers to build a business that can serve even their busiest customers. Endless Aisles’ plugin for Shopify means 1,000’s of products can be available at your customer’s fingertips, any time or day of the week. However, many people expect that simply having this resource will allow their business to grow and run on autopilot- this is...

Endless Aisles Special Ordering: Tips from Bag of Bones Barkery

This week we got a chance to sit down with one of the retailers using Endless Aisles’ Special Ordering Portal, Gregg Bernhardt. Gregg and his wife own a pet store in New Jersey called Bag of Bones Barkery, which has been serving loyal customers for more than ten years. We chatted about his store’s experience using the Special Ordering Portal, and what he thinks the keys to success are when using...

How to Create a Unique Online Store

Many of Endless Aisles’ retailers begin launching their e-commerce business when they first receive our plugin. Typically, they have heard that e-commerce sales are on the rise and they are excited to watch their business grow with the industry in upcoming years. However, simply receiving our catalog of products does not guarantee a sale. The truth is that many of the brands you publish have been...

Endless Aisles Special Ordering Kiosk Mode is Here!

The Endless Aisles Special Ordering Kiosk Mode is Here! The new Kiosk Mode mode allows you to log into the Special Ordering Portal and display its catalog publicly for your customers to use in-store. The account can be created through the “Team Settings” tab in your portal and will create an experience where a customer may browse your Endless Aisles catalog and place orders in-store...

The Retailer’s Guide to Facebook Advertising

          With almost 2 billion users worldwide, Facebook is the largest social media site out there. Such a big platform gives you an enormous opportunity to reach your potential customers, as it is very likely that they have a profile. However, reaching your audience on Facebook doesn’t just require frequent posts to your fans. The great thing about the platform...

The Importance of Reviews and How to Encourage Them

Technology is becoming increasingly more important to small businesses every year. Today’s consumers are extremely dependent on online search results and reviews to make shopping decisions. In fact, anyone who tries to search for a small business will find that Google and Yelp reviews often rank first in the search result lineup. Most small business owners know that online reviews can truly...

5 Tips To Help You Prepare For Cyber Monday

Thanksgiving is almost here, which means Cyber Monday is approaching. Cyber Monday is a term used to describe the Monday after Thanksgiving; a day retailers designed to persuade customers to shop online. This shopping holiday is extremely successful and with 84% of online stores participating, total sales have increased by 100 million each year since 2005. Based on these facts, it is very...

Creating Great Cart Abandonment Emails

  Now that your site is live and running, it’s time to maximize your sales and convert your customers. You’ve probably already thought about website navigability and optimization. Your customers should have no problem finding the item that they like and putting it in their cart. Does that guarantee a sale? Not always. According to The Baymard Institute, the average documented...

Promoting Your Online Store Offline

There’s a common misconception among small business retailers that traffic will come to an e-commerce site automatically after it goes live. Yet, the truth is that acquiring online customers is not a waiting game. It requires you to be proactive both on and offline. Fortunately, advertising your new website doesn’t have to be complicated. You can easily incorporate it into your...

How to Build a Great Email Welcome Series

  Picture this: You’ve started to collect e-mails on your site and have built up a good amount of volume. You want to send out a promotional newsletter, but don’t know how to start communicating with all those customer contacts. You should consider creating an email Welcome Series.  Most retailers set up a triggered Welcome Series for when a customer signs up for an e-mail list. It’s a way...

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