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6 Projected Trends for Pet Retail in 2020

The New Year is officially here, and the pet industry is continuing to rapidly grow and expand. 2020 is expected to be the biggest year in pet retail yet, and we are excited for what is to come. Check out our 6 projected trends for pet retail in 2020! Humanization In almost every industry, consumers appreciate brands that tell a story, and this will continue to be a major trend in the pet...

How To Use Testimonials In Your Marketing Efforts

In this technology-driven day and age, we are constantly exposed to marketing. Though digital and print advertising is everywhere, recommendations have the most powerful influence over our buying behavior. They are relatable, honest, and build trust in a brand. According to Neilsen, 92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone...