Technology is becoming increasingly more important to small businesses every year. Today’s consumers are extremely dependent on online search results and reviews to make shopping decisions. In fact, anyone who tries to search for a small business will find that Google and Yelp reviews often rank first in the search result lineup. Most small business owners know that online reviews can...
Over the past year and a half, Endless Aisles has on-boarded over three hundred retailers with the intention of helping them expand their business by offering online shopping opportunities and home-delivery to their customers. We are excited to share some of the feedback we’ve gotten from our retailers about their experiences with both the Endless Aisles Special Ordering Portal and the...
We all know that keeping a blog and social media channel allows your website to stay relevant and updated. Great content lets you keep your customers engaged all while increasing the likelihood that they will come back to make a future purchase. However, it can be hard to come up with topics to write about every week or month. Many subjects will seem repetitive and it can be daunting to take a...
In an Amazon dominated world, it is difficult for small businesses to find ways to compete when it comes to shipping costs. The corporations offer products at an incredibly low cost, which leaves independent retailers across the country wondering if they should match that price. However, the reality is that most retailers simply can’t be Amazon. Constantly using your own dollars to eat shipping...
Thanksgiving is almost here, which means Cyber Monday is approaching. Cyber Monday is a term used to describe the Monday after Thanksgiving; a day retailers designed to persuade customers to shop online. This shopping holiday is extremely successful and with 84% of online stores participating, total sales have increased by 100 million each year since 2005. Based on these facts, it is very...
No matter how you use Endless Aisles, it’s possible a product in your online catalog becomes discontinued or out of stock. If changes to a product occur, it’s vital to notify your customers – both those who have those products on Auto-Ship and those who have previously purchased those items. Often retailers are preoccupied by their store’s everyday activities and forget to...
Many retailers are very particular when it comes to the layout of their physical store. Every day they take time to stock the merchandise, clean the aisles, and organize the shelves before they even answer the phone or open their doors. They know that promoting their store serves no purpose if they don’t take the steps to maintain it. The same is true when it comes to your new e...
Now that your site is live and running, it’s time to maximize your sales and convert your customers. You’ve probably already thought about website navigability and optimization. Your customers should have no problem finding the item that they like and putting it in their cart. Does that guarantee a sale? Not always. According to The Baymard Institute, the average documented...
There’s a common misconception among small business retailers that traffic will come to an e-commerce site automatically after it goes live. Yet, the truth is that acquiring online customers is not a waiting game. It requires you to be proactive both on and offline. Fortunately, advertising your new website doesn’t have to be complicated. You can easily incorporate it into your...
Picture this: You’ve started to collect e-mails on your site and have built up a good amount of volume. You want to send out a promotional newsletter, but don’t know how to start communicating with all those customer contacts. You should consider creating an email Welcome Series. Most retailers set up a triggered Welcome Series for when a customer signs up for an e-mail list...
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