Latest Posts

5 Tips To Help You Prepare For Cyber Monday

Thanksgiving is almost here, which means Cyber Monday is approaching. Cyber Monday is a term used to describe the Monday after Thanksgiving; a day retailers designed to persuade customers to shop online. This shopping holiday is extremely successful and with 84% of online stores participating, total sales have increased by 100 million each year since 2005. Based on these facts, it is very...

How To Handle Out Of Stock And Discontinued Products

No matter how you use Endless Aisles, it’s possible a product in your online catalog becomes discontinued or out of stock. If changes to a product occur, it’s vital to notify your customers – both those who have those products on Auto-Ship and those who have previously purchased those items. Often retailers are preoccupied by their store’s everyday activities and forget to...

10 Essential Design Features For Your Ecommerce Site

Many retailers are very particular when it comes to the layout of their physical store. Every day they take time to stock the merchandise, clean the aisles, and organize the shelves before they even answer the phone or open their doors. They know that promoting their store serves no purpose if they don’t take the steps to maintain it. The same is true when it comes to your new e-commerce...

Creating Great Cart Abandonment Emails

  Now that your site is live and running, it’s time to maximize your sales and convert your customers. You’ve probably already thought about website navigability and optimization. Your customers should have no problem finding the item that they like and putting it in their cart. Does that guarantee a sale? Not always. According to The Baymard Institute, the average documented...

Promoting Your Online Store Offline

There’s a common misconception among small business retailers that traffic will come to an e-commerce site automatically after it goes live. Yet, the truth is that acquiring online customers is not a waiting game. It requires you to be proactive both on and offline. Fortunately, advertising your new website doesn’t have to be complicated. You can easily incorporate it into your...

How to Build a Great Email Welcome Series

  Picture this: You’ve started to collect e-mails on your site and have built up a good amount of volume. You want to send out a promotional newsletter, but don’t know how to start communicating with all those customer contacts. You should consider creating an email Welcome Series.  Most retailers set up a triggered Welcome Series for when a customer signs up for an e-mail list. It’s a way...

Building a Social Media Presence

For years, quality inventory and a friendly attitude were all your store needed to get noticed. Today, online engagement is increasingly ranked alongside in-store customer service when it comes to promoting your business.  Many shoppers turn to social media profiles to determine if a store is trustworthy before they even come in. If you don’t have an active profile, they may think a lack of...

An Introduction To Local SEO

As a small business with an e-commerce site, one of the most important things you can do to get noticed is to advertise locally. Whether you’re the only pet shop in the city or town, it is important that you do everything in your control to attract the most desirable customers- your neighbors. To do this, you must make sure that you optimize your site so that it is relevant to your audience. Here...

An Introduction to Email Re-Marketing

Many retailers wonder what happens when a user with intent to buy browses their site and leaves. Do you lose that potential customer forever? The answer is: not if you have an email marketing strategy. Normally, if a user visits your site and bounces without leaving their email, the only way to get them back to your site is to pay to market to them again (through channels like Criteo, Facebook...

Up Close and Personal with Pet Store Websites

Pet Store Websites is our go-to resource for setting up an optimized e-commerce site. Many of you like the idea of e-commerce capabilities but don’t know where to start when it comes to website development. To answer all your questions, we sat down with Keegan, Pet Store Websites CEO, and got his inside scoop. Endless Aisles: What is the first thing you tell retailers when they come to you...

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